About Us
EasyCell
EasyCell strives to provide cost effective 4G LTE and 5G Small Cell solutions & equipment to commercial and industrial customers as well as service providers. EasyCell has an expansive product portfolio of indoor, outdoor, home, and enterprise Small Cell base stations with two primary lines of business: (1) Commercial communications networks deployed with service providers, and (2) private networks (CBRS) deployed with system integrators
EasyCell has many years of experience in the development and commercialization of 2G/3G/4G/5G mobile communication base stations (particularly Small Cell base stations) and is investing in product development and commercialization with the belief that Small Cells are the optimal solution to provide inexpensive and diverse mobile communication services (licensed-band or unlicensed-band).
Ted Jeon, the CEO/Founder, who worked as Juni's VP, signed a Juni patent and software license agreement in 2019. With Juni products and technologies, he established EasyCell by spun off.
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LTE/CBRS products of Small Cell Base station
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LTE FDD products (9 types), LTE TDD products (17 types)
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HeMS server (OA&M server),
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Hypercell Server
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license agreement with 15 patents for LTE/CBRS commercial products
Additional development by EasyCell has been completed for the products that have been transferred from Juni for performance and low cost hardware for two years. EasyCell can immediately launch and supply commercial products to the market.
Juni has completed the development of the CBRS Small Cell proven by major U.S. operators. EasyCell is authorized to use Juni technology for Juni Products. EasyCell is ready to supply CBRS Small Cell & HeMS (a Small Cell Management System).
Easycell has excellent engineers with experience in the development and commercialization of LTE small cell base stations at the ETRI, Samsung Electronics, Hyundai Electronics, POSDATA R&D Center, and small cell small and medium-sized companies Contela/Aritel/Juni Korea (to be joined in phases).
The communication environment is changing from voice/data services (B2C) to convergence services (B2B) using unlicensed-band frequencies. Therefore, there is a significant need for Small Cell base stations capable of providing various services on a 4G/5G private network in an unlicensed band.
The communication technology and environment is always evolving and will bring greater change in mobile communication services with faster and more diverse development. EasyCell is positioned to quickly respond to this technological innovation and respond to market demands by releasing affordable products desired by the market.
Business Highlight
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Revolutionary changes in the telecommunication market
As the communication environment change from 3G and 4G(LTE) to 5G, the speed increases by more than tens of times, and mobile data usage is rapidly increasing due to the increase in various mobile devices and the increase in the use of mobile users of SNS/multimedia.
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Rapid increase in preference for small cell base station due to new frequency (Unlicensed and shared frequency CBRS) allowed
In the US market, which has the greatest demand, a new frequency was allowed, and the CBRS-based communication service business received attention. Wired cable operators, Internet operators, and private network operators all have shown great interest in CBRS technology and are actively trying to enter the market. This creates a large market for small cell that is faster than expected.
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EasyCell has proven products and secured LTE/5G technology
Juni Korea Co., Ltd. has invested over 30 million dollars in R&D for more than 5 years and succeeded in mass commercialization of CBRS small cell for the first time in the world.
Juni successfully completed field tests of SAS and Juni small cell base stations in the CBRS Project in 2016.
It was selected as a partner of Cisco in 2015 and has a track record of successfully performing IOT with 30 operators including large mobile telecommunication operators in 10 countries around the world.
In particular, it supplied small cell base station pilot equipment to cable operator, which decided on the CBRS business, and completed field tests for the first time at 50 sites in Tampa, Florida, USA.
EasyCell is composed of executives and employees who have experience in 4G/5G small cell base station development and business, and promotes business by transferred technology/products and business rights for all products of Juni Korea.
Juni technologies were transferred to Easycell two years ago and EasyCell manufactured all CBRS Small Cell products, completing test validation and functional improvement work for products with price competitiveness.
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Competitors and barriers to entry
A small cell base station is a communication equipment that integrates hardware and software, and can be completed only after a group of experienced experts jointly develop it through trial and error for a long time. Above all, it is necessary to have various field test experiences and possess the ability to develop its own protocol stack and mobile communication technology to respond to changes in market requirements.
In the small cell base station market, Major SI companies also tried to develop to enter the market, but in the end, they gave up on their own development and are trying to enter the market through cooperation with small cell companies.
The executives and staff of EasyCell have been focusing on core technology development based on their own experience in field testing equipment with large operators and companies such as Google, Fujitsu, Verizon, China Mobile, KT, etc. and developing their own algorithms. It has an advantage in quick response to business demands and price competitiveness.
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High profitability and presence of a large market
The CBRS market in the US has been formed, enabling small cell base station sales from 2021.
The size of the US CBRS market is US $80 ~ 260 billion dollars. Assuming that the network deployment cost for the first 4 years is 20% of the total market size, the small cell market is expected to be at $16 ~ 52 billion dollars
From 2024, the sales of EasyCell are expected to exceed 155 million dollars and achieve an operating profit of 44 million dollar or more.